Victoria Bradley
Founder
Victoria is an experienced, award-winning Design Director, a strategic leader of product change, a qualified Furniture and Product Designer and an accomplished trend and colour professional.
With over 25 years in the retail landscape, Victoria has gained exposure at board level to transformation, international sourcing, omni channel marketing and product branding. She launched her own design consultancy to help companies make design more purposeful, improving business performance through product creation, strategy and problem solving.
With a leadership style that is adaptive and collaborative, Victoria is recognised for both thinking differently and her commerciality, approaching situations with a fresh perspective. She understands the intricacies and expectations of organisations that operate to serve consumer needs and is motivated to develop design resources and design services to facilitate them.
Seasoned in several design disciplines Victoria has experience in NPD, consumer-led innovation, trend-led and core product ranging, product development and value engineering, for high volume low margin, and high margin low volume lines, applied across the Home, Kitchen, Garden, Decorating, Kids, Nursery, & FMCG, categories.
What others say
Inspirational
Encouraging and
motivational, you understand
when to step back to allow
others to step up and to get
the best out of others for the
goal.
A massive advocate for
designers and giving them
the platform to showcase
their skills.
Tenacious, passionate about
product, and engaging.
Your drive and tenacity is
amazing.
A thirst for insight driven
design and development,
keen to make improvements
for the better whilst
delivering deadlines and
business objectives.
Curious nature, challenges
respectfully, professionally
and effectively, always with
the interests of the business
in mind.
Actively listens and proactively
responds to deliver the best
outcome.
Your focus and
determination to get the job
done is admirable.
An authentic and
enthusiastic presenter
Empowers designers to be
commercial, accountable
and deliver objectives, and
incorporate these into ways
of working.
Clear and confident trends
and colour direction, that
elevated our fashion ability,
pitched at the right level for
our customer, and our retail
brand.